Unilever and Comedy Central braced for a world where brands are ‘one swipe...
Mobile messaging apps are fast becoming an entry point for digital experiences, and for Unilever and Comedy Central, that shift has them thinking how to market brands in a world where they are one...
View ArticlePresident Barack Obama on the intersection between government and technology
From big data to the digital divide, President Barack Obama’s keynote address at this year’s SXSW festival highlighted his views on how technology should be harnessed to make the government run better...
View ArticlePedal to the metal: the SXSW Startup Accelerator
One of the more eye-popping statistics to come out of the SXSW Accelerator is that, between 2009 and 2015, over 63 per cent of the 305 companies who participated received funding — with the combined...
View ArticleHow marketers can overcome common hurdles when it comes to using beacons
Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is...
View ArticleInterview with Visa SVP of Digital Solutions Sam Sam Shrauger at SXSW
Found Remote caught up with Visa SVP of Digital Solutions Sam Shrauger who gave an overview of the Visa Everywhere Lounge at SXSW which includes their latest technology. From finger swiping to retina...
View ArticlePepsiCo’s innovation imperative in a world where ‘small is cool’
In a world where small businesses are emerging as genuine threats to larger organizations, PepsiCo’s countermeasure is to focus on the experiential rather than the transactional aspects of its...
View ArticleIn soccer we trust: a conversation with NBC's Kyle Martino at SXSW
Away from his weekly duties as an analyst at the NBC Sports Premier League studios, Kyle Martino is perfectly relaxed in his out-of-studio attire, soaking in the Austin sun at the NBC Sports Lawn at...
View ArticleHeineken USA details tech drive to scale its path to purchase
Earlier this week, Heineken USA's marketing manager Amberly Hilinski spoke on a panel at SXSW about how the beer brand is leveraging beacon technology in its marketing efforts.The Drum caught up with...
View ArticleLouis Meyers, SXSW co-founder, dies as the festival opens
Louis Meyers, the co-founder of SXSW has passed away on the first day of the festival.The entertainment festival, which has been based in Austin, Texas for 30 years, was co-founder by Meyers in...
View ArticleSXSW sorry for demanding Olympian removes her hijab
The SXSW entertainment festival has apologised after one of its volunteers demanded than US Olympic fencer Ibtihaj Muhammad removes her hijab for a security picture.On Saturday, Muhammad tweeted about...
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The ARC: a creative rethink at the intersection of art and science during SXSW
Walking in to Deloitte Digital’s interactive installation at their SXSW “Interplay Lab,” one could be forgiven for thinking that they were in the control center of a spaceship on the set of a science...
View ArticleCoca-Cola shares its vision of advertising in a connected world
Coca-Cola has admittedly “beaconed the hell out of” its products but is now redoubling efforts to connect and manage all those touchpoints to try and make it easier for consumers to purchase its brands...
View ArticleHow NYC retailer Story is revolutionizing brick and mortar by treating retail...
Located in Manhattan’s Chelsea neighborhood, Story is unlike any other store in New York City. Every three to eight weeks, a different theme is unveiled throughout the store – past ones include Love,...
View ArticleUSA Network EVP of Marketing Alexandra Shapiro on Mr. Robot at SXSW
Found Remote stopped by USA Network's Mr. Robot activation at SXSW. The network and creators of the show went above and beyond to create an FSociety experience that includes a ferris wheel, arcade...
View ArticleYouTube founder Steve Chen talks his newly launched live video site Nom
YouTube’s co-founder Steve Chen is betting big on live video streaming with his recently-launched app for food enthusiasts, called Nom.Nom launched last week and is being billed as a “community for...
View ArticlePeyton Manning, the highly coachable marketing star
From a marketing perspective, there is no denying that Peyton Manning has established himself as one of history’s most versatile athletes. At present, we see him humming the Nationwide Insurance jingle...
View ArticleInterview with Bravo EVP of Digital Lisa Hsia about their 'Off the...
In anticipation of Bravo's new digital series, "Off the Menu" on The Feast (their food platform), the network partnered with The Infatuation for a three hour food tour in Austin during SXSW....
View ArticleSwapping awful swag at SXSW
Raise your hand if you’ve gone to an advertising (or other business) festival and ended up with a pile of useless drink can cozies, t-shirts with ill-conceived, meant-to-be-ironic slogans and various...
View ArticleComedy Central broadcast an entire episode of @midnight exclusively on...
There is almost certainly some subset of fans of Comedy Central’s @midnight with Chris Hardwick who downloaded Periscope last week.Why? Last Friday, during the first night of SXSW Interactive in...
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The customer genome, a new way of making data more usable for brands?
Jeriad Zoghby, Personalization Lead at Accenture Interactive, knows a great deal about data. He also knows its vast limitations, despite the fact that there are mountains of data created every day. He...
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