USA Network EVP of Marketing Alexandra Shapiro on Mr. Robot at SXSW
Found Remote stopped by USA Network's Mr. Robot activation at SXSW. The network and creators of the show went above and beyond to create an FSociety experience that includes a ferris wheel, arcade...
View ArticleYouTube founder Steve Chen talks his newly launched live video site Nom
YouTube’s co-founder Steve Chen is betting big on live video streaming with his recently-launched app for food enthusiasts, called Nom.Nom launched last week and is being billed as a “community for...
View ArticlePeyton Manning, the highly coachable marketing star
From a marketing perspective, there is no denying that Peyton Manning has established himself as one of history’s most versatile athletes. At present, we see him humming the Nationwide Insurance jingle...
View ArticleInterview with Bravo EVP of Digital Lisa Hsia about their 'Off the...
In anticipation of Bravo's new digital series, "Off the Menu" on The Feast (their food platform), the network partnered with The Infatuation for a three hour food tour in Austin during SXSW....
View ArticleSwapping awful swag at SXSW
Raise your hand if you’ve gone to an advertising (or other business) festival and ended up with a pile of useless drink can cozies, t-shirts with ill-conceived, meant-to-be-ironic slogans and various...
View ArticleComedy Central broadcast an entire episode of @midnight exclusively on...
There is almost certainly some subset of fans of Comedy Central’s @midnight with Chris Hardwick who downloaded Periscope last week.Why? Last Friday, during the first night of SXSW Interactive in...
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The customer genome, a new way of making data more usable for brands?
Jeriad Zoghby, Personalization Lead at Accenture Interactive, knows a great deal about data. He also knows its vast limitations, despite the fact that there are mountains of data created every day. He...
View ArticleWill the luxury market’s exclusivity always rail against the inclusivity of...
There’s a philosophical shift in what luxury products mean to people that’s causing brands to grapple with whether they can remain exclusive in a world where they are expected to be more...
View ArticleWhat does it take to be a great creative? Cramer-Krasselt’s Craig Markus...
At SXSW, The Drum caught up with Cramer-Krasselt’s NYC executive creative director Craig Markus to find out what he thinks it takes to be a great creative.To be a great creative, Markus said he thinks...
View ArticleHow can marketing change the world? Five questions with Rob Holzer, founder...
At SXSW, The Drum sat down with Matter Unlimited’s founder and CEO Rob Holzer to discuss how brands can effectively incorporate social good initiatives into their marketing efforts.Holzer founded...
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